Simple and straight answer to this question is NO, you should never buy a link. Don’t worry I just wrote the first line for Matt (You know who is he). If you look on the internet then you will see tons of websites giving free advices on building back links on which search engines count heavily.
If you are already exhausted from those tricks and still your low pr (pagerank) is bothering you then YES, go ahead and buy links. You should buy links even though Google and other search engines hate it and a website caught doing this will be heavily penalized but if done smartly then there will be a low chance left for robots to figure out which are paid and which are natural links.
I am suggesting you to buy a link because I know almost every webmaster is involved in this process. It doesn’t mean if a backlink is paid means unfair and all other trading is reasonable. No, search engine heavily count on back links to a page to decide the authority and rank of the page for any search phrase so any strategy followed to get a back link is not fair. How many people in this world are there who just write and stay idle, don’t market their content, I guess very negligible. Either he/she doesn’t know about the power of backlink or he is list bothered.
I know you are bothered so you are reading this page, here are few pointers to consider while buying links.
How much of a worth is the page from where you are buying the link?
Should you buy temporary or permanent link?
- You must try to buy permanent link and avoid temporary links.
Should you buy a site wide or page level link?
- Today site wide links are evaluated more but in future it will be discounted and the root page will be considered and site wide links also look spamy so avoid it.
How much to pay for a link?
- This is a tricky question and it depends on all these factors stated above. You need little experience in figuring the right price for a backlink.
Should you buy from a link vendor or from a webmaster? How to know if the seller is a vendor or not?
- It is always better to deal directly with a webmaster and in order to know the seller is a vendor or not, you need to ask him couple of questions like when a link can come live after the payment is made. If the seller owns it then he/she will reply in 2 minutes else in hours.
Keep a track of your all the links and the contacts from where you just bought. You need to crosscheck if that is still live in every 3-6 months of interval. You never know a site might get handed over to a new webmaster and due to inexperience he/she might sell links to some bad neighborhood. You need to remain vigilant and ask the webmaster to remove your link at least, it doesn’t matter what you paid for that link but it is more of a worth to take your link off else you get penalized from google.