You must have heard about "article directory", "viral marketing", "pay per click", "pay per impression", "organic traffic", "referral traffic", etc.
Here I am going to give you a stat of article directory site (Ezinearticles.com) and its advantage over ppc and ppi. I advised my friend to donate some quality articles to ezinearticles.com before 9 months and here is the result which clearly shows its power for pulling traffic and referring to the donator’s website later.
Article donated: 5 (300 Words Each)
Total cost in donating articles: 15 USD
Total duration since the articles are published: 9 Months
Pagerank of these pages: 0-3
Total referrals from ezinearticles.com in 9 Months: 2519
Pages visit per visitor: 3.44
New visitors: 92.81%
Average referrals per month: 280
Average earning of the website from a visitor: 5.5 cents
Total earning: $138.6
Total adjusted earning: $110.88
Net profit: $95.88
Net profit in percentage: 850% per annum
What you see at the end is the net profit after 1 year is 850%, isn’t it awesome? My friend just invested $15 and what he got in return is $110.88 through pay per click ads and little page juice after 9 months. I adjusted the net earning by reducing 20% because the average page view is 3.44 and the net average page view per user of the site is 2, hence the CTR will be low for these visitors. However, if you invest in PPC ads then you will have to pay at least 5 cents per click but here you have to pay .6 cents, around 1/10th of the PPC ads. Remember you will hardly get any traffic if you configure your max pay per click to be 5 cents.
Let me clearly write all the benefits of donating articles to ezinearticles.com
Disadvantages of submitting articles to article directories like ezinearticles.com
There is a fuss for discounting the strength of article directory sites by the search engines but I have not seen it getting true with ezinearticles.com. As you have seen over the time search engines discounted the website directory sites so there are chances that the article directory sites will be discounted but remember still dir.yahoo.com, dmoz.org and botw.org are not at all affected. If you ask me then I will surely suggest you to donate quality articles to ezinearticles.com as it is the leader of this trade and they do a great job in keeping the quality up. I don’t think ezinearticles.com is going to be discounted over the time.